Keywords Suggestion Tool

What Is a Keyword?

Before diving into keyword research and the best tools for it, let’s understand what a keyword is.

A keyword is a word or phrase that users enter into a search engine to find relevant information online. Keywords are crucial because search engines use them to understand web page content and determine its relevance to search queries.

Optimizing content for relevant keywords, especially those with significant search volume, is a fundamental aspect of SEO.

It helps improve a website’s visibility in search engine results pages (SERPs), driving more organic traffic to your site.

Understanding Keywords and Their Search Volumes

To ensure your page ranks high in the SERPs, you need to carry out keyword research to find popular keywords with high search volumes to target.

Create content that’s relevant to these high search volume keywords and matches user search intent.

The search intent of a keyword refers to the reason users are searching for it.

There are four main types of search intent:

Search intent, also known as keyword intent, is one of Google’s many ranking factors, so you need to pay close attention to it if you want your pages to rank.

Another vital factor during keyword research is search volume.

Keyword search volume is the average number of times a keyword is searched for during a specific period, generally calculated monthly. It provides insight into how popular certain keywords are and how much potential organic search traffic you could drive to your site by targeting them.

Determining High Search Volumes for Keywords

There’s no definitive answer, as it depends on factors like search intent, keyword competition, industry type, and seasonality.

For instance, in the tech industry, 500 searches per month for a keyword might be considered low. However, in the niche collectible vintage typewriter industry, 500 monthly searches might be high.

However, the collectible vintage typewriter industry is, naturally, more niche, and so 500 monthly searches for an SEO keyword related to this industry may be considered high.

Context is key. A keyword search volume of 200 per month might be low in one niche but high in another.

Factors Influencing Keyword Search Volume

• Seasonality: Fluctuations in search volumes during specific seasons or events.
• Trending Topics: Current events and trends can temporarily boost keyword search volumes.
• Industry Growth: Growing industries experience a surge in related keyword search volumes.
• Local Modifiers: Adding location-specific terms enhances local SEO by targeting regional search intent.

Why Keyword Search Volume Matters in SEO

In the realm of SEO, keyword search volume is a cornerstone.

Here’s why:

1. Identifying High-Traffic Potential

Keywords with high search volumes indicate a high level of user interest. By targeting these keywords, you give your site a good chance of receiving a significant amount of traffic.

However, simply targeting a keyword with a high search volume isn’t enough. You need to make sure the content you create is highly relevant to the keywords you target and matches the user’s search intent.

2. Uncovering Market Trends

Analyzing the search volume of keywords over time also helps in identifying market and search trends. In this way, it serves as a window into the evolving interests of your target audience.

If you notice the search volume for a certain keyword steadily increasing or suddenly spiking, it’s a good indicator of the topics your audience is currently interested in.

3. Enhancing Your Content Strategy

Keyword search volume is your compass in crafting a content plan or even a full strategy that resonates with your audience. Rather than creating content for keywords that you think your audience will be interested in, search volume data enables you to write relevant content that you know they’ll be interested in.

This knowledge can guide your entire content campaign and help to ensure user engagement remains high and your rankings continue to improve.

Strategies to Leverage Keyword Search Volume for SEO Success

Harnessing the power of keyword search volume can significantly bolster your SEO efforts.

Here’s how:

1. Comprehensive Keyword Research

Keyword search volume data is an integral part of in-depth keyword research. It’s one of the best ways for you to gauge the interests of your target audience and ensure the content you create matches their search intent and provides value.

Getting users to convert with high-quality content is more important than driving huge numbers of users to your pages that are unlikely to convert.

“I would rather have 100 readers that convert at 10% than 10,000 readers that convert 0.01%. If you’re going after a lower quantity of traffic but users are really satisfied with it and want to convert, then that’s success. It’s not all about huge volumes of traffic. Start with creating the best quality content and trying to convert it as best as possible, which will compound more over time.”

2. Analyzing Competitor Keywords

Competitor keyword research is a crucial keyword research process that involves analyzing and identifying the keywords that your competitors are targeting in their online content, including websites, blog posts, and online advertising. This type of research helps you understand the keyword phrases and term your competitors prioritize to attract and engage their audience.

This analysis will allow you to identify keywords that your competitors are targeting successfully and where they may be underperforming. The insights you gain will help you discover potential opportunities or areas to differentiate your strategy.

For example, let’s say your competitor is focusing on highly competitive high-search-volume keywords, yet they are not ranking well for them. In such a scenario, instead of targeting these high-search-volume keywords, consider aiming for keywords with lower search volume that are easier to rank for.

3. Utilizing Long-Tail Keywords

As long-tail keywords typically have lower search volumes than short-tail terms, they also tend to have less competition.

By identifying less competitive long-tail terms and incorporating them into your keyword strategy, you can maximize the results of your SEO efforts. Concentrating solely on high-search-volume keywords that are highly competitive won’t yield quick and favorable rankings.

Therefore, it’s essential to diversify your keyword strategy by targeting a well-balanced mix of long-tail keywords and search queries with higher search volume. This approach will significantly increase your chances of achieving success.