Why Image Compression Matters for SEO
Optimizing images is one of the most effective ways to improve website performance, user experience, and search rankings. Below, we break down the key benefits with data-backed insights.
Performance Impact
- 50-70% of total page weight comes from images (HTTP Archive)
- A 1-second delay reduces conversions by 7% (Google Research)
- 53% of mobile users abandon slow-loading pages (Google, 2023)
SEO Advantages
- Google Page Experience Update (2025): Speed is a ranking factor
- Core Web Vitals: Affects LCP (Largest Contentful Paint) & CLS (Cumulative Layout Shift)
- Image SEO: Properly compressed images rank better in Google Image Search