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Category: SEO

IMPROVE WEBSITE RANK USING SEO (INTRODUCTION)

IMPROVE WEBSITE RANK USING SEO (CHAPTER- 1) | INTRODUCTION 1.1 Background SEO is an essential practice that optimises a website by improving its internal and external factors to increase the traffic it receives from search engines. Firms specialising in SEO can have different approaches, some focusing on the technical aspects

IMPROVE WEBSITE RANK USING SEO (BACKGROUND-1)

IMPROVE WEBSITE RANK USING SEO – (CHAPTER- 2) BACKGROUND | Part – 1 2.1 Introduction A search engine is a database of web pages used to find and index web pages and search the database. Spiders, which are software that follow hyperlinks, are used by search engines to locate new

IMPROVE WEBSITE RANK USING SEO (LITERATURE REVIEW)

IMPROVE WEBSITE RANK USING SEO – (CHAPTER- 3) LITERATURE REVIEW This chapter will consult the literature review about searching behaviour, search engines, Websites, and SEO. 3.1 Searching Behavior and Search Engines Understanding the sociodemographic and behavioural characteristics of Internet users is crucial. Previous research has indicated that young and highly

IMPROVE WEBSITE RANK USING SEO (RESEARCH METHODOLOGY)

IMPROVE WEBSITE RANK USING SEO – (CHAPTER- 4) RESEARCH METHODOLOGY 4.1 Introduction  In this chapter, I will describe the research methodology used to achieve the objectives discussed in Chapter 1. The research methodology comprises four main steps: preparing the Website (pre-analysis), on-site optimisation, off-site optimisation, and comparing the results (post-analysis).

IMPROVE WEBSITE RANK USING SEO (ON-SITE OPTIMIZATION FACTORS)

IMPROVE WEBSITE RANK USING SEO – (CHAPTER- 5) | ON-SITE OPTIMIZATION FACTORS 5.1 Introduction In the world of SEO, there are two primary areas of focus: on-site optimization and off-site optimization. On-site optimization involves optimizing page content, Meta tags, navigation, and adding links to other relevant pages within your website.

IMPROVE WEBSITE RANK USING SEO (OFF-SITE OPTIMIZATION FACTORS)

IMPROVE WEBSITE RANK USING SEO – (CHAPTER- 6) | OFF-SITE OPTIMISATION FACTORS 6.1 Introduction SEO involves adding keywords to your website and optimising its content. Off-site factors are also essential, such as having links to your website on other reputable web pages. This can positively affect your search engine rankings.

IMPROVE WEBSITE RANK USING SEO (CONCLUSIONS & FUTURE WORK)

IMPROVE WEBSITE RANK USING SEO – (CHAPTER- 8) | CONCLUSIONS & FUTURE WORK This chapter concludes the research thesis by comparing preoptimisation and post-optimisation analyses during July 2013. Also, provide Recommendations and some suggestions for possible future research directions. 8.1 Comparison between optimisation analysis and post-optimisation analysis The researcher utilised